Historical
Moments; Mazar-e-Quaid Turns Pink
Illumination
is a part of Pink Ribbon’s annual Breast Cancer Awareness drive
(PR)
Pink Ribbon Campaign in collaboration with Government of Pakistan,
National History and Literary Heritage Division and administration of
Mazar-e-Quaid, sponsored by Gul Ahmed illuminated one of the most
sanctified places in the country – The Mazar-e-Quaid turns pink in
solidarity with 40,000 women who die each year due to Breast Cancer.
The initiative has been taken to draw attention to early detection of
Breast Cancer and in camaraderie of patients and survivors of Breast
Cancer in Pakistan. Pink Ribbon Campaign celebrates this month as
PINKtober to urge people to become a beacon of hope for women and
families who have lost their loved ones.
Chief
Executive Pink Ribbon Omer Aftab at this occasion thanked every
individual and organizations for supporting the cause. He specially
acknowledged the efforts of Mr. Mohsin Haqani Secretary Nat’l
History and Heritage Division and Mr. Irfan Siddique, advisor to PM,
Chairman Managing Board for their immense support in highlighting
this issue by making this event possible. Speaking about the
importance of Pink Illumination of one of the Pakistan’s most
sacred places, he said, “This is a historic moment in our struggle
of fighting against breast cancer in Pakistan. Through the
illumination of this iconic structure, our message of saving lives
from breast cancer will reach out to millions of Pakistanis across
the country.” He mentioned that the issue of Breast Cancer still
has cultural sensitivities attached with it, but we need to raise
this issue in mainstream media.
Mr.
Omer further added that Pink Ribbon is setting up Pakistan’s first
dedicated Breast Cancer Hospital where state of the art treatment
facilities will be provided to all poor Breast Cancer patients free
of cost. He said “This is the place where once this great nation
had shown its high spirit of generosity to build this iconic
structure and donated more than 20 million for the cause, once again
standing at the same place we are appealing to the philanthropists
across the country to show spirit alike to save precious lives of our
women.”
As
the saying of our great Quaid that “We should take the women along
with us as comrades in every sphere of life”. It is our national
responsibility to take care of the women’s health issues so they
can live healthy and play their role in progress and prosperity of
Pakistan side by side to men.
Being
a woman centric brand for the masses, Gul Ahmed feels deeply
concerned regarding the well-being of Pakistani women. Ensuring that
all the chemicals and dyes used in the production of its fabrics are
of the highest quality, non-carcinogenic and in no way harmful for
the consumers. For this purpose Gul Ahmed has also encouraged various
players of the business & fashion community to lend their support
to the cause of Pink Ribbon Pakistan as well.
October
is internationally celebrated as PINKtober – the Breast Cancer
Awareness Month. During this month, Pink Ribbon is not only going to
spread awareness among young girls and women through informational
material, but also organize various events to sensitize women and
girls at community level through direct interaction.
Different
activations are carried out throughout October to increase maximum
awareness and survivorship care to build a strong network of
prevention and hope.
~Thanks for visiting~
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