Ayesha
Khan Hosts Physiogel’s Skin Heaven Bloggers’ Meet
Celebrated
actors Ayesha Khan and Faizan Ul Haque were present at the X2 Café on
M.M. Alam Road on 4th
April 2017, for Physiogel’s Skin Heaven Bloggers’ Meet that was
seen as both, a culmination of a previously held Physiogel’s 14-Day
Blogger Challenge as well as an interactive way to get to know
Physiogel’s consumers and their opinion after trying and testing
Physiogel’s recently launched ranges; namely Physiogel Daily
Defense Facial Care Range and Physiogel Calming Relief Range.
“It is
very important for a brand like Physiogel to have passionate and
effective story-tellers as its brand endorsers! We are always looking
for fresh and innovative ways to engage our consumers and I am truly
delighted to launch our latest collaboration between Physiogel and
its key influencers!” said Ayeza Sumsam Mohiuddin, GlaxoSmithKline
Consumer Healthcare’s (GSKCH) Brand Manager for Skin Health
Category, who opened the Event with a Welcome Speech and gave a brief
brand introduction to the audience.
Ayesha Khan,
the Official Brand Ambassador for Physiogel and Faizan-ul-Haque, the
host of the event were on hand to discuss the benefits and the
efficacy of the complete skin care range that Physiogel has to offer
to its consumers. Their encouraging demeanor combined with a
customized heaven-like ambiance of the place made the entire event
enjoyable for the attending Bloggers and Socialites. The audience was
then pampered through a comforting Mini-Spa, a Skin Bar as well as a
Live Moisture Test; demonstrating Physiogel’s efficacy as a
scientifically proven moisturizer for daily skincare regime.
GSKCH Chief
Executive Officer, Mr. Sohail Ahmed Matin said that “Physiogel is a
Skincare Brand which is not only clinically proven and backed by its
patented Bio-Mimic Technology but it is a brand that has the power to
remarkably improve people’s lives and enable them to do more, feel
better & live longer!” Mr. Matin also said that in today’s
era, influencer marketing is the newest trend and he is very excited
to see a successful partnership between Physiogel and its key brand
endorsers.
GSKCH
Marketing Director, Sadia Nasiruddin said that “In today’s age,
bloggers play a key role in helping consumers to
make more informed decisions regarding the brands they want to
interact with. It gives me great pleasure to see
that a skincare brand like Physiogel is actively reaching out to its
consumers via leveraging the power of influencer marketing! It is a
beginning of a great journey ahead!”
The night
came to an end with a scrumptious dinner, after which the Bloggers
continued towards the Skin Bar where the attendees had the chance to
personally experience the usage and effectiveness of Physiogel’s
newly launched ranges.
Event
Design: Bullseye Communications
Aisha’s
Wardrobe: HSY
Aisha’s
Styling: Nabila
For
more information on Physiogel, please visit www.physiogel.com.
~Thanks for visiting~
0 comments:
Post a Comment