Gauging
the Fashion Industry in Digital World
The eighth session
of DIGITALK, a monthly digital forum, was organized by TEC in Lahore
at the Royal Palm Golf and Country Club on “Fashion and
Technology”
A panel discussion
was moderated by Mr. Iftikhar Hussain VP Business and Strategy, TEC.
He welcomed all speakers of the session and started interactive
discussion with three guest speakers of the event.
Mr. Adam Dawood,
Head, Yayvo.com shed light on the incorporation of technology to
fashion. He shared that in August 2015, 54% of sales on Kaymu.pk was
fashion related. He said that due to high engagement issues fashion
related online sales have their own challenges which can be met
through defining KPIs that enhances the customer experience.
Moreover, he also discussed that there is a huge difference between
conversing verbally with customer and explaining things through
written communication. Mr. Adam said that we need to start defining
e-commerce operationally in order to attract audiences significantly.
Mr. Ahmed Muzammil,
Digital Transformation Consultant, Royal Tag said that there is a lot
more than just e-commerce in fashion for technology. He emphasized on
thinking out of the box and bringing in new ideas. He said that all
attractive things that are now becoming future of world are the
things that never happened before. Thus there is a dire need of
encouraging people to integrate their innovative ideas and capability
together in order to bring revolutionary changes in fashion world
too.
Mr. Ellie Jadoon,
Manager Customer Services and E-commerce, Stoneage discussed that
fashion brands that are capitalizing on e-commerce today will soon
shift towards m-commerce. He said that malls culture that has created
hype in our society will soon be dissolved and technology will emerge
at its peak. He exemplified New York where there are now less malls
that is due to their rapid shift towards technology. He also shared
that there are brands in Pakistan like Elan, Sana Safinaz who don’t
have many retail shops and almost most all of their sales occur
through online shopping. He said that we need to address the problems
regarding internet speed and capacity before creating business
dependency on it.
The crowd
participated in the discussion actively. They not only asked
questions but also added in the substantial information regarding
fashion and technology. Audiences and speakers agreed that in order
to bring technological changes to fashion there is a huge need of
integrating the business milestones and offering best experience to
customer.
Concluding the
session Mr. Zain Majid, CEO, TEC presented the souvenirs of
appreciation to the speakers. He also thanked Happilac paints for
their support in building the digital ecosystem.
~Thanks for visiting~
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