INKS MoU FOR BIG PLANS FOR
MAPS IN PAKISTAN
Maps
will change the way people travel by making navigation easier
The two technology giants in their respective domains,
Telenor Pakistan, one of the largest Telco operator and TPL Trakker,
the largest tracking company in the country, joined hands to further
strengthen the digital Maps of Pakistan, TPL MAPS.
Key points of agreement
between the companies included:
- Extend the Maps solution to a wider audience beyond smartphones
- TPL Maps to become part of the internet.org program for Telenor users,TPL will especially make lite version of TPL Maps to make it accessible to a huge population
- All Telenor customer Sales &Service Centers and Easy Paisa outlets will be added in TPL Maps with Telenor branding
- Both companies agreed for cross promotion,Telenor will promote TPL Maps on digital channelsand TPL maps will incorporate in-app promotion of Telenor products and services
Further details on the
projects outlined in the MoU shall be shared as and when the projects
will materialize and consumer offering is ready.
Sharing
his thoughts on this development, Nauman Pervez Qureshi, Head of
Digital Products Telenor Pakistan said: “As Pakistan’s leading
Digital Services Provider, Telenor Pakistanhas always embraced new
ideas and products while innovating with offerings to make consumers’
life digitally convenient. Maps are an integral part of the digital
play and we are pleased to embark on this milestone before anyone
else in the Maps space. Our plans for a Digital Pakistan are on track
and we believe Maps will play an important role in the lifestyle of
our customers by making navigation convenient.”
Stating his vision about
TPL Maps and the partnership, Ali Jameel, CEO TPL Trakker said: “Our
vision is a connected Pakistan and what better way to do this than
digital Maps. This second stage of partnership with Telenor brings
the scale that we need to reach out to consumers. It’s a technology
millstone for Pakistan today that we expand the maps with Street
View, offline maps, much higher data points than any other mapping
solution available, improved navigation and search that will entice
people to use TPL maps. TPL Maps is a game changer for digital
services and such partnerships will build the desired ecosystem for
Digital Maps in the country”
TPL Maps, launched in
August this year help users reach their desired destination by
utilizing the smart search option that has over 2.3 million Point of
Interests (POIs) to choose from across Pakistan. TPL Maps covers over
100+ areas and cities and 1 million distinct housing addresses spread
over a road network of 400,000 km. In addition TPL Maps also includes
over 1000 3D structures of important landmarks around various cities,
which will further assist users identify and reach their desired
location in the shortest time period. The app currently have 100,000+
downloads and increasing at a very high pace.
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