Almirah 'Dervesh' Launch and Styling 1o1
feat. Ehtesham Ansari
Almirah held its first ever bloggers
meetup where the brand team and the design team met the bloggers. The
event also included a styling 1-on-1 session with celebrity stylist
Ehtesham Ansari.
At Almirah, fashion has always been a
recurrence of ideas but what makes it original is how you put it
together. The brand strives a fine balance in bringing only the
masterpieces while keeping the aesthetic sense intact, with Almirah
you can create your own flair, let it be exclusive for yourself and
striking for others. This was reflected in a live interactive session
by celebrity stylist Ehtesham Ansari who showed demonstrations on how
Almirah’s pieces can be worn for work, a night soiree or on streets
of Paris.
The new collection Dervesh, which was
revealed at the occasion, is uniquely embellished and stitched to
make you stand out in crowd, with luxurious fabrics, ethnic cuts,
vintage themes and keeping it close to heritage the outfit is
versatile and will make you shine.
Farrukh Malik, General Manager Almirah
said at the occasion, “Almirah is the innovation of elegant,
classical and contemporary designs which revitalize your experience
with the essence of beauty and a promise of luxurious quality. The
collections are designed with you in mind. Every day is a new
adventure with a unique mood and a different style. We know that the
clothes you choose are a reflection of your daily adventures.”
Head Designer Womenswear Ambreen Zaidi
along with the Head Designer Menswear Hasan said, “At Almirah we
aim to design every piece as a master piece. The fabrics used are
pure and rich. It is luxury redefined. With fine details, opulent
embellishments and with every collection designed keeping our
customers in mind we aim to imbue the antiquity of a lost era with a
tinge of the modern. That’s why you’ll see splendid fabrics
adorned with beautifully printed designs and motifs. Dark, earthy
tones are brightened by bold prints, and luxurious fabrics with
exquisite embroidery are beautified by rich autumnal hues.Tassels and
embellishments evoke a sense of the days of Hellenic sophistication.
Our designs are classic and timeless – gorgeous treasures that you
can wear and cherish eternally.”
Brand Manager Almirah, Farah Fateh
added, “Our aim is to make Almirah a stand out name for all, we
know that fashion is very subjective what catches the eye for one
particular person doesn’t for the other. Almirah is proud to offer
eye-catching casual and formal dresses since its inception. What
makes Almirah edge over the competition is the personal insight and
care in each and every design and detail. We, at Almirah promise to
bring the best in terms of apparels and we pledge to give you
dazzling and elegant looks every season. “
The event’s
planning, executing and PR was handled by Moiz Kazmi and team with
hors d'oeuvres by Patio and event styling by Drape.
Photo Credits: Nasir Habib
~Thanks for visiting~
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